Our Story — My Moroccan Tile
A family studio
rooted in Fez
My Moroccan Tile was founded with one intention: to bring the real thing to the people who care most about what goes on their walls. Not a curated import. Not a middleman. We own the factory. We employ the artisans. We make the tile.
We didn’t start a tile
business. We started a studio.
In 2007, we established a direct presence in Fez, Morocco — not as buyers placing orders with suppliers, but as operators building a workshop from the ground up alongside the artisan families who had been making zellige for generations.
The intention was never to sell tile as a commodity. It was to make a specific kind of tile available to a specific kind of client: one who understands that what goes on the walls of a home is a permanent decision, and deserves more than a showroom sample and a price list.
Every tile My Moroccan Tile has ever shipped has been made in our factory in Fez. Every glaze has been hand-mixed. Every shape has been cut by a human hand. Nothing has changed.
Hand-cut. Kiln-fired.
Never machined.
Zellige is not a style. It is a material produced by a process that cannot be shortcut without changing the result entirely. The clay comes from the earth around Fez. The glaze colours come from mineral oxides, hand-mixed in ratios that have barely changed in five centuries. The cutting is done with a chisel — called a tranchet — held by an artisan who has been practising the motion since they were a teenager.
What comes out the other side is a tile with natural tonal variation, hand-cut edges, and the kind of depth that only fired mineral glaze can produce. It catches light the way stone does. It ages the way real materials age — better over time, not worse.
We do not sell machine-cut tile with a hand-made story. What we sell is the thing itself.
Every tile we ship carries the official Zellige de Fès certification — Morocco’s government-issued mark of authentic craftsmanship under Law 133-12. We are the only certified source in North America. This is not a marketing claim. It is a legal designation issued by the Moroccan Ministry of Handicrafts, verifiable on every shipment.
We employ the people
who make the tile.
Most tile importers place orders with wholesalers. We are not importers. We are a studio with a factory. The artisans who produce your tile work for us directly. They are not contractors. They are our team.
The master artisan — maalem in Arabic — is not a romantic concept for us. It is a job title we use every day. A maalem typically trains for five to ten years before they work on production orders. The cutting skill alone takes years to develop to the level where it is acceptable for a tile that will be installed permanently in someone’s home.
When you place an order with My Moroccan Tile, you are sustaining those livelihoods directly. There is no supply chain between you and the person who cuts your tile.
Designers, architects,
and people who know the difference.
Our clients are not shopping by price. They are specifying materials for projects where the wrong choice is expensive and the right choice is permanent. Architects writing material specs for boutique hotels. Interior designers sourcing for a kitchen backsplash that will outlast the cabinets around it. Homeowners who have done the research and want the real thing.
We do not display prices because every project is different. Square footage, pattern complexity, panel assembly format, and colour matching all affect cost. We quote individually and respond within 24 hours.
Our Trade Program offers dedicated support, early access to new collections, and streamlined project quoting for design professionals.
Four principles we don’t
negotiate on
We own the means of production. No middlemen, no outsourcing, no inventory purchases from third-party wholesalers. If we didn’t make it, we don’t sell it.
The Zellige de Fès Quality Label on every shipment. Not a marketing badge — a legal certification from Morocco’s Ministry of Handicrafts that we are who we say we are.
Our artisans are employees, not subcontractors. We pay wages, not piece rates. We invest in training. We are responsible for the people who make our product.
Every order begins after you place it. We do not warehouse stock tile. Every piece is produced for your project — which is why we offer custom colour matching on every single order.
Handmade tile takes time. We tell you exactly how long at the point of order and update you throughout. We never promise a date we cannot keep.
Because your tile is made for you, we do not accept returns. This is why we offer free samples, produce control samples for custom colours, and answer every pre-order question carefully.
Where our tile
lives
Bathrooms, kitchens, outdoor pools, courtyards, and hotels. Every installation below was tiled with our handmade zellige and mosaic from Fez.
Every project starts with
a conversation.
Tell us what you’re building. We respond within 24 hours with a quote, a timeline, and a sample recommendation. No obligation.